E-Trade Financial Corporation (often styled E*TRADE) is a financial services company headquartered in New York. It is a holding company, the major business of which is an online discount stock brokerage service for self-directed investors. Investors can buy and sell such securities as stocks, bonds, options, mutual funds, and exchange-traded funds via electronic trading platforms or by phone. E-Trade Bank is its wholly owned subsidiary. The company offers banking and lending products such as checking and savings accounts, money market accounts, certificates of deposit, and credit cards. E-Trade’s brokerage business is regulated and licensed by the Financial Industry Regulatory Authority (FINRA).