Okay bloggers, it is time to harness the power of social media and put it to work for your blog. When used correctly, social media can expose your writing to the masses and make you an instant star! Okay, maybe that is a tad over the top, but it will most certainly expand your blogging horizons and generate more readers. After all, you want someone besides your mother to visit, right?
TWEETING TO YOUR TWEEPLE IN THE TWITTERVERSE:
Ah, Twitter. If you are not yet familiar with this twitastic opportunity, here is the skinny: Twitter is a social networking service that lets the user (you) send and read messages known as tweets. Tweets are posts of up to 140 characters displayed on your profile page and delivered your minions, um, I mean “followers.” Think of it as a giant conversation with the universe, or as “networking from your chair.” The name of the game in Twitter is interaction. As with all social networking, there are best-practices and guidelines. When done well, Twitter can bring in a host of new readers.
Tips for getting started:
- Choose your Twitter name carefully. Try to pick one that either makes sense or is a reflection of your blog’s name. For example: Don’t choose @Redneck47 when your blog’s name is “Adventures in Babyland.” Use common sense.
- Uploading a profile picture is a must. Leaving the default egg image makes you look like a spam account. Change it immediately.
- Find fascinating people to follow! Choose your favorite bloggers and folks in your niche to stalk, I mean, follow and observe. BTW – I can be found @jennifergerlock
- Jump right in! Don’t be shy! And make sure you check your @ replies. Whenever possibly, respond to folks who follow and talk to you.
- Don’t be over promotional! No one likes a cheesy salesman. A good rule of thumb is to engage with others 75% of the time and promote your own content 25% of the time.
CREATING A FACEBOOK FAN PAGE FOR YOUR BLOG
In a way, Facebook’s little ole news feed acts as a highly-personalized AP wire. I don’t think I need to tell you how addictive that social network is. It is said that the average user spends 55 minutes per day on Facebook. Personally, I think that figure is a little on the low side.
Having “fans” or more accurately “likers” (Ugh, really Facebook? I hate calling people “likers.” But I digress…) on Facebook means you can reach a whole new audience that aren’t just limited to your personal circle of influence. Be sure to invite your personal contacts to “like” your facebook page though.
Tips for getting started:
- Create a fan page for your blog. Make it easy to discover by putting social sharing buttons on your blog to let your readers know where else they can connect with you.
- Optimize the fan page by making sure your profile picture and Timeline image reflect your blog’s branding. (Meaning – If your blog sports a red, white and blue color scheme, your fan page images shouldn’t be orange and brown.)
- Resist the urge to over post! One time a day (two max) is fine. (Preferably with a touch of humor.)
- Mix up your interaction a bit – post questions, interact, share resources, promote posts and build your community.
- And most importantly, don’t forget that page is there. It can be a valuable marketing tool if you nurture it correctly! Check out my blog’s page here: http://www.facebook.com/HipAsIWannaBe
Can you guess what this week’s assignment is? Link up either your Twitter account or Facebook fan page to this post. (If you are really on the ball, link up both so we can follow you!)
PS – Check back with us on Friday when we discuss another social media tool – Pinterest!
Just stumbled across our Blog Awesome challenge and want a chance to win a free trip to Bloggy Boot Camp in Philly and a PAID internship with Tots2Tweens? It’s never too late to join (unless it’s after April 4th). Check out the official challenge rules and the first two posts here: Blog Awesome Challenge 1, Blog Awesome Challenge 2!