Blog Awesome Challenge Part 3: Putting Social Media to Work for Your Blog.

Posted by JenniferG in Blog, Blog Awesome Challenge on Wed, Mar 21, 2012

Okay bloggers, it is time to harness the power of social media and put it to work for your blog. When used correctly, social media can expose your writing to the masses and make you an instant star! Okay, maybe that is a tad over the top, but it will most certainly expand your blogging horizons and generate more readers. After all, you want someone besides your mother to visit, right?


Ah, Twitter. If you are not yet familiar with this twitastic opportunity, here is the skinny: Twitter is a social networking service that lets the user (you) send and read messages known as tweets. Tweets are posts of up to 140 characters displayed on your profile page and delivered your minions, um, I mean “followers.” Think of it as a giant conversation with the universe, or as “networking from your chair.” The name of the game in Twitter is interaction. As with all social networking, there are best-practices and guidelines. When done well, Twitter can bring in a host of new readers.

Tips for getting started:

  • Choose your Twitter name carefully. Try to pick one that either makes sense or is a reflection of your blog’s name. For example: Don’t choose @Redneck47 when your blog’s name is “Adventures in Babyland.” Use common sense.
  • Uploading a profile picture is a must. Leaving the default egg image makes you look like a spam account. Change it immediately.
  • Find fascinating people to follow! Choose your favorite bloggers and folks in your niche to stalk, I mean, follow and observe. BTW – I can be found @jennifergerlock
  • Jump right in! Don’t be shy! And make sure you check your @ replies. Whenever possibly, respond to folks who follow and talk to you.
  • Don’t be over promotional! No one likes a cheesy salesman. A good rule of thumb is to engage with others 75% of the time and promote your own content 25% of the time.


In a way, Facebook’s little ole news feed acts as a highly-personalized AP wire. I don’t think I need to tell you how addictive that social network is. It is said that the average user spends 55 minutes per day on Facebook. Personally, I think that figure is a little on the low side.

Having “fans” or more accurately “likers” (Ugh, really Facebook? I hate calling people “likers.” But I digress…) on Facebook means you can reach a whole new audience that aren’t just limited to your personal circle of influence. Be sure to invite your personal contacts to “like” your facebook page though.

Tips for getting started:

  • Create a fan page for your blog. Make it easy to discover by putting social sharing buttons on your blog to let your readers know where else they can connect with you.
  • Optimize the fan page by making sure your profile picture and Timeline image reflect your blog’s branding. (Meaning – If your blog sports a red, white and blue color scheme, your fan page images shouldn’t be orange and brown.)
  • Resist the urge to over post! One time a day (two max) is fine. (Preferably with a touch of humor.)
  • Mix up your interaction a bit – post questions, interact, share resources, promote posts and build your community.
  • And most importantly, don’t forget that page is there. It can be a valuable marketing tool if you nurture it correctly! Check out my blog’s page here:

Can you guess what this week’s assignment is? Link up either your Twitter account or Facebook fan page to this post. (If you are really on the ball, link up both so we can follow you!)

PS – Check back with us on Friday when we discuss another social media tool – Pinterest!

Just stumbled across our Blog Awesome challenge and want a chance to win a free trip to Bloggy Boot Camp in Philly and a PAID internship with Tots2Tweens?  It’s never too late to join (unless it’s after April 4th).  Check out the official challenge rules and the first two posts here: Blog Awesome Challenge 1, Blog Awesome Challenge 2!

Related Posts:

About Jennifer Gerlock

Jennifer Gerlock is an entreprenuer and mother of two who is working adamantly to hold it together while juggling a career, marriage, life and young boys. She blogs at Hip As I Wanna Be and is a mobile journalist for

12 Responses to “Blog Awesome Challenge Part 3: Putting Social Media to Work for Your Blog.”

  1. Oy, I knew this one was coming! I guess it is time to take the bull by the horns and just do it! I am going to create my Facebook page! I was waiting for a really cool graphic or blog button, but I am not a designer! I can set it up and make changes, right? Crossing my fingers!

  2. I really need to start using my facebook page more to promote my blog. I’ve had it for awhile but never really use it. It just updates when I have a new post up. Time to get some more followers!
    @Greeneyedmomma You can create a button very easily using Picmonkey. There is a tutorial video over at SITSgirls as part of their Pinterest Challenge.

  3. i find it really hard to keep up on facebook AND twitter. and once i’ve been off twitter for a while it’s hard to get back into it– like using it for the first time!

    here is another tutorial on how to create a facebook timeline cover photo.

    i did mine and it was fun!!

    excited to hear what jennifer will say about pinterest on friday!

  4. Kelly

    This is great! I’m learning new things every day. Now, I just need to put them to use. I just created a facebook page. There is a lot still to discover, but the process is so much fun!

  5. Wow, that was a challenge! Thank you for giving me the drive to get my FB page up. It is a good start, but a work in progress for sure! Thank you so much for the Blog Awesome Challenge! Learning new things every week!

  6. Totally on the fence about creating a FB fan page for my blog (I’m think I’m mostly just self-conscious about it). Thoughts on encouraging people to subscribe to personal profiles on FB?

    Looking forward to your thoughts on Pinterest!

  7. Great post to encourage me to start tweeting!! I keep putting it off…next week is the week to do it!

  8. I’m more involved on Twitter than FB, but I do have them linked and try to go through FB to post so that it shows up on Twitter.

  9. Off the fence. Going to try to set up a FB page this weekend.

  10. I love Twitter and Facebook. Recently, I’ve been trying to work on improving my overall engagement on FB and balance out my time on both platforms because they both have their own positives.

  11. Twitter & Facebook are equally addicting. My favorite tip here: Resist the urge to over post! One time a day (two max) is fine. (Preferably with a touch of humor.) That’s not set in stone is it? lol

  12. I’ve had a Facebook page for a while now, guess it’s time to buckle down and use it in full force like I was before!

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